I came across this article in the January 2001 edition of DC-UK. It set out to investigate if UK retailers were conspiring against the Dreamcast in favour of Playstation. Not the best written article (particularly for a newspaper journo) as they only surveyed shops in one town but worth a look anyway. Had to put it on my skydrive as taking too long to upload.
Article Link: http://sdrv.ms/1fYIS4s
Article Link: http://sdrv.ms/1fYIS4s