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Thread Title: Microsoft: Apple wanted 'Laptop Hunters' ads pulled

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    Default Microsoft: Apple wanted 'Laptop Hunters' ads pulled

    From Cnet

    It should come as no surprise that Apple isn't a big fan of Microsoft's "Laptop Hunters" ads, but some may be surprised to learn the Mac maker's lawyers reportedly called a senior Microsoft executive and demanded the ads be removed.


    The topic of the TV ads, which feature prospective buyers comparing the prices and features of Apple laptops and Windows-based laptops, came up at Microsoft's Worldwide Partner Conference in New Orleans on Wednesday. Kevin Turner, Microsoft's chief operating officer, was at the conference to announce that Microsoft was planning to open its first stores this fall, with at least some of the locations likely to be right near an Apple store.

    But the most intriguing part of Turner's speech was when he recounted a telephone call he says he got from Apple's legal department demanding that Microsoft remove the ads. Here's Turner's tale, according to Microsoft's official transcript:

    And so we've been running these PC value ads. Just giving people saying, hey, what are you looking to spend? "Oh, I'm looking to spend less than $1,000." Well we'll give you $1,000. Go in and look and see what you can buy. And they come out and they just show them. Those are completely unscripted commercials.

    And you know why I know they're working? Because two weeks ago we got a call from the Apple legal department saying, hey -- this is a true story -- saying, "Hey, you need to stop running those ads, we lowered our prices." They took like $100 off or something. It was the greatest single phone call in the history that I've ever taken in business. (Applause.)

    I did cartwheels down the hallway. At first I said, "Is this a joke? Who are you?" Not understanding what an opportunity. And so we're just going to keep running them and running them and running them.

    Apple did not immediately respond to a request for comment, but it may have good reason to be upset. Since Microsoft launched the ads, which are a response to Apple's "I'm a Mac" ads, there is evidence that the campaign may be radically altering value perceptions of PCs. According to a report in AdAge, BrandIndex says Microsoft's so-called value perception has risen steadily since the campaign began in March, while Apple's has fallen.

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    Default RE: Microsoft: Apple wanted 'Laptop Hunters' ads pulled

    Heavy competition between the two I see. Mac seemed to get pretty pissed off lol. Interesting ad though...

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    Default RE: Microsoft: Apple wanted 'Laptop Hunters' ads pulled

    Yeah they don't mind doing this to microsoft but when the tables are turned they show their true colors as spineless scum.

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    Default Re: Microsoft: Apple wanted 'Laptop Hunters' ads pulled

    rofl wow, which idiot at apple made the decision to call...

    they should've just let it ride out istead of giving microsoft an edge

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    Default Re: Microsoft: Apple wanted 'Laptop Hunters' ads pulled

    ...lol

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    Default Re: Microsoft: Apple wanted 'Laptop Hunters' ads pulled

    ... lol?

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    Default Re: Microsoft: Apple wanted 'Laptop Hunters' ads pulled

    interesting...

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    Talking Re: Microsoft: Apple wanted 'Laptop Hunters' ads pulled

    Quote Originally Posted by final kaoss View Post
    Yeah they don't mind doing this to microsoft but when the tables are turned they show their true colors as spineless scum.
    i agree with you buddy!

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